Using video content on your website has become the latest fashion accessory in web design. Of course video is more than that really, it’s a great way of getting your message across whether it’s a product demonstration, a news item, a review, sales pitch or anything else you can think of. Video also has benefits for search and traffic generation if used correctly.
The technology you need for online video keeps getting better, easier to use and more accessible. With a small camcorder and a home editing programme you can easily create a short video to put on Youtube and then embed on your webpage. Is that the best thing to do? Well that depends on your Video Strategy. Like any piece of marketing or business communication, you need an effective strategy for your video to help ensure that you achieve what you need to from it. These are just some of the questions you should be asking yourself:
- Should we make our own video or hire a production company
- Shall we put the video on Youtube
- Will our video show up in search engines
- How can we get people to watch our
video - Will our video go viral
- How much should we spend on our video
- Can we use that song by the Rolling Stones as the soundtrack, it fits the idea perfectly
- How do we put the video on our website
but if you are aiming to use this video for serious purposes, say for
customer information, product demonstration, business news or charity
fund raising, you cannot afford to risk your corporate image by having a
poorly made video. So you have two choices really: either hire a video production company or learn
how to
make a video in a professional way. Both options are completely
valid and it really depends on the results you want and the balance of
time, budget and resources at your disposal.Attribution-NonCommercial-NoDerivs
3.0 Unported (CC BY-NC-ND 3.0)
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